How boosting visibility for DeVry University’s social channels led to increase engagement.
Objectives:
Increase DeVry University’s visibility and recognition by creating engaging and shareable content that aligns with the overall marketing and business goals of the organization.
Help Social Team Objectives by:
• Create engaging content that generate leads.
• Provide creative content to improve engagement of current follower base.
• Help build DeVry brand awareness on all of it’s social media channels.
Roles & Responsibilities:
• Provide creative direction to DeVry University’s creative and social team.
• Established, managed & governed all creative executions on content to ensure uphold DeVry brand strategies.
• Hands on design and development of both static and video posts.
Content Requirement Discussions:
By-weekly discussion and status with cross-functioning team member. Define and finalize scope of projects based on current resources of availability.
Research and Analysis Discussion
Partnering with analytic team to validate feasible design strategy based on performance from DeVry and competitor.
Graduation Design Showcase
Giphy Social Stickers
Designed a series of social stickers for current graduates to use on or around their graduation day.
Graduation Filters
I leveraged Spark AR Studio to craft a captivating collection of Instagram filters tailored specifically for recent graduates. To enhance user engagement and accessibility, we created a concise instructional video to complement the filters’ rollout and promotion.
Filter Instructional Video
Filter Sample Video
Filter Sample Video
Graduate Cermony Videos
Crafted brief, celebratory social videos by leveraging user-generated content, seamlessly synchronized with lively music.
UCG Graduate Video
UCG Graduate Video
Campaign Design Showcase
Weekly Motivation Posts:
Guided the creative vision for a brand refresh, focusing on motivational content. Directed the social media team to incorporate both Reels and feed posts to enhance engagement.
Motivation Concepts
Motivation Video
Motivation Video
Women+Tech Campaign
Led the creative direction and supervised the production for the launch of DeVry University’s Women+Tech Scholarship program. My role involved interpreting key traditional marketing strategies and seamlessly translating them into the social media landscape.
Campaign Launch Video
Because We Can Support Video
Medical Billing & Coding
Developed a captivating series aimed at promoting DeVry’s Medical Billing & Coding program. Introducing “Hermie,” a character inspired by DeVry University’s founder, to narrate the intriguing world of peculiar Medical Billing Codes. These posts were strategically launched to coincide with specific holidays or events.
Spacecraft Fire Injuring Occupant Video
Bizarre Personal Appearance Video
Broken Heart Syndrome Video
Struck By Football Video
Burn Due To Water Skis On FIre Video
Walked Into a Lamppost Video
Testimonial Video
I oversaw the entire production process for this compelling native video about Serena Nuccio, a 2015 DeVry University graduate. Collaborating closely with the video studio team, we crafted a visually powerful narrative showcasing Serena’s journey of resilience and triumph over personal challenges.
Our primary goal was to highlight how DeVry University played a pivotal role in Serena’s success, aiming to inspire viewers with her story of perseverance. Working intimately with Serena during the shoot, we ensured her experiences were portrayed authentically and respectfully.
The resulting video, distributed on DeVry’s blog and social channels, achieved significant impact, boasting a remarkable 3% Engagement Rate, well above the 0.4% industry average. With 17.5K impressions, 55.8K reach, and 24 shares, the video effectively resonated with a wide audience, spreading Serena’s motivational narrative and emphasizing the transformative power of education.