JA Studios NYC

Worked directly with the client in developing a comprehensive identity package that established a strong brand presence, that included an exclusive product line offered in their newly launched salon and online store.

Logo, Business Card, Storefront Signage & Staff T-Shirt
I began by designing a captivating logo that effectively represented the essence of the hair stylist’s brand and product line. Inspired by balayage, the technique of free-hand painting highlights onto the hair, the logo served as a visual anchor, embodying the stylist’s unique style and attracting the desired high-end clientele.

In addition to the logo, I crafted a compelling and memorable tagline that succinctly conveyed the value and appeal of the product line. The tagline aimed to resonate with the target audience and differentiate the stylist’s offerings from competitors in the market and business cards were then designed. 

Packaging
To ensure a cohesive brand experience, I extended the branding efforts to various touchpoints. This included designing visually appealing and luxurious packaging that reflected the high-quality nature of the product line. The packaging served as an enticing first impression and elevated the overall perception of the brand.

Shopping Bag
Additionally, I created a range of marketing collateral to support the product line’s launch and ongoing promotions. This included designing a stylish and sophisticated shopping bag that served as an exclusive accessory for customers. 

E-commerce Website
To facilitate online sales and create a seamless shopping experience, I conceptualized and developed an e-commerce website. The website was meticulously designed to align with the brand’s visual identity, providing an intuitive and visually pleasing platform for customers to browse and purchase products.

Print Ad
I designed a captivating print ad to reach a wider audience. I crafted messaging copy that effectively communicated the brand’s unique selling propositions.