Revitalized a family-owned grocer with a new pricing structure, redefining its market position and consumer perception.
Built Around You
Strack & Van Til had built a solid reputation for high quality and outstanding customer service; however, due to the economy, price started to become the key driver for weekly grocery purchases. In order to stay competitive, the family-owned grocer needed to re-position itself in the eyes of consumers—to portray a strong image of value while reinforcing its core values.The re-branding successfully presented the store in a fresh new light and strengthened the grocer’s position in the marketplace.
New Price Structure & Messaging
I adeptly orchestrated the integration of a streamlined, easily comprehensible new pricing structure into a comprehensive branding campaign. This initiative revolved around clear and compelling messaging that highlighted our key competitive advantages, ensuring a coherent and persuasive market presence.
Price Icons Sketches and Completed GraphicsÂ
Original Shelf Price Signs and New Shelf Price Signs
POP Stand: Sketch, Digital Rendering, Completed
Price Structure Ceiling Signs
Instore Fyer and Handout, Shelf Dangler and Freezer Signs
Kraft Bags
Photography
Strategically directed on-site photography initiatives, enhancing the visual impact of advertising and marketing materials across diverse channels, encompassing in-store, online, outdoor, and in-home mediums. Successfully contributed to multimedia campaigns, including broadcast, direct mail, and the development of an engaging interactive microsite.
Branding Photography: Bakery, Seafood, Produce, Meats
Branding Photography: Walking to car, Leaving the store, Checkout
Branding Ceiling Signs
Microsite Homepage
Direct Mail
Outdoor