Design with Purpose. Strategy with Empathy.
I’m Paul Schappel, a driven adaptable creative leader who thrives in change. I bridge brand, UX and product design to create inclusive experiences that scale with impact.
Case Studies
Where concept, craft, and strategy intersect.
Case Study
Paws+ Mobile App
What if caring for a dog with medical needs was as easy as a tap? Paws+ brings that vision to life. From research to interface, this app was thoughtfully designed to make daily care less stressful and more connected.
Case Study
DeVry.edu Design System
As the lead UI designer, I contributed to the creation of the DeVry.edu Design System—helping define components, visual styles, and documentation standards. The system supports design consistency and efficiency across DeVry’s digital platforms.
Looks Good. Works Hard.
Strategy First. Always.
Good design doesn’t happen by accident. I start with strategy — shaping ideas that tell a clear story and create real connection.
Partner, Not Just a Designer.
The best ideas aren’t created in a vacuum. I work closely with clients, blending leadership with partnership to spark stronger creative.
Built to Grow With You.
Brands aren’t static — and design shouldn’t be either. I build creative that’s ready to adapt, evolve, and make a lasting impact.
Good brands. Great partnerships.
Select brands I’ve helped grow through creative work, collaboration, and strategic design.
Meet Paul Schappel
I’m Paul Schappel — a creative lead and hands-on designer who blends strategy, empathy, and storytelling to build purposeful, connected design.
I help brands shape their identity, clarify their voice, and create meaningful connections that grow with them.
If you’re interested in collaborating or have a project in mind, feel free to explore more of my work.
Ready to build something great together?
Drop me a note — I’d love to hear what you’re working on.