JA Studios NYC

Brand, Packaging & Website Design

How branding helped JA Studios NYC establish market position.

Define Your Essence
Worked directly with the client in developing a comprehensive identity package that established a strong brand presence, that included an exclusive product line offered in their newly launched salon and online store.

Logo, Business Card, Storefront Signage & Staff T-Shirt
I began by designing a captivating logo that effectively represented the essence of the hair stylist’s brand and product line. Inspired by balayage, the technique of free-hand painting highlights onto the hair, the logo served as a visual anchor, embodying the stylist’s unique style and attracting the desired high-end clientele.

In addition to the logo, I crafted a compelling and memorable tagline that succinctly conveyed the value and appeal of the product line. The tagline aimed to resonate with the target audience and differentiate the stylist’s offerings from competitors in the market and business cards were then designed. 

Logo Design and Tagline

Logo Design and Tagline

Business Cards

Business Cards

Store Signage

Store Signage

Staff T-Shirt

Staff T-Shirt

Packaging
To ensure a cohesive brand experience, I extended the branding efforts to various touchpoints. This included designing visually appealing and luxurious packaging that reflected the high-quality nature of the product line. The packaging served as an enticing first impression and elevated the overall perception of the brand.

Packaging Concepts

Packaging Concepts

Segment Packaging Logos

Segment Packaging Logos

Bath Salt, Bath Milk, Body Oil and Sugar Scrub

Bath Salt, Bath Milk, Body Oil and Sugar Scrub

Travel Bath Salt and Body Oil

Travel Bath Salt and Body Oil

Home Room Spray and Travel Pillow Spray

Home Room Spray and Travel Pillow Spray

Product Tube Packaging

Product Tube Packaging

Shopping Bag
Additionally, I created a range of marketing collateral to support the product line’s launch and ongoing promotions. This included designing a stylish and sophisticated shopping bag that served as an exclusive accessory for customers. 

Shopping Bag

Shopping Bag

Shopping Bag Mock Up

Shopping Bag Mock Up

E-commerce Website
To facilitate online sales and create a seamless shopping experience, I conceptualized and developed an e-commerce website. The website was meticulously designed to align with the brand’s visual identity, providing an intuitive and visually pleasing platform for customers to browse and purchase products.

Homepage

Homepage

About Page

About Page

Store Page

Store Page

Store Product Page

Store Product Page

Contact Page

Contact Page

Print Ad
I designed a captivating print ad to reach a wider audience. I crafted messaging copy that effectively communicated the brand’s unique selling propositions.

Print Ad

Print Ad


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