Crafted thinking, designed to perform
I’m a designer, art director, and creative collaborator with 20+ years of experience shaping brands, building campaigns, and bringing digital experiences to life. Whether leading a brand refresh, designing a UI system, or directing a social campaign, I combine creative thinking with strategic clarity to make work that connects.
My foundation is in graphic design, but over time, I’ve expanded into UI/UX, social strategy, and design systems—always with an eye on how creative work can connect, clarify, and empower.
I believe the best work happens when ideas are grounded in purpose, teams are aligned, and people feel seen. Whether I’m concepting a campaign, mentoring a junior designer, or wireframing a product feature, I bring thoughtfulness, humility, and the instinct to make things better—not just prettier.
Most recently, I’ve led visual content for a national education brand, partnering across marketing and social teams to create work that engages and informs. Outside of work, you’ll find me with my rescue dog (who runs the show), obsessing over typography, or fine-tuning a new UI flow.
What’s next?
I’m looking to bring my creative leadership and deep design experience to a team that values clarity, collaboration, and meaningful impact. If that sounds like you, let’s connect.
What I Do Best.
Creative Direction & Design Leadership
Guiding teams and ideas from first sketch to final execution, always with clarity and care.
Brand & Campaign Development
Helping brands define their story—and bring it to life across identity, social, and digital platforms.
UX/UI Design
Designing intuitive, purposeful interfaces that feel as good as they look.
Design Systems & Visual Strategy
Bringing clarity and consistency with scalable, smart frameworks for fast-moving teams.
How I Work My Approach.
From idea to execution, I design with intention—and impact.
Tools I Rely On
- Figma
- Adobe Creative Cloud
- Webflow
- Sketch
- Notion
- Slack
- Zeplin
- InVision
Approaches I Believe In
- Design Systems
- Atomic Design
- UX Research
- Wireframes & Prototypes
- Style Guides & Playbooks
- Developer Handoff
- Clear Collaboration
- Iteration Over Perfection
What Drives Me
Guiding values that shape how I design, lead, and collaborate.
Design should feel effortless and inclusive.
Creativity thrives in collaboration.
Great work starts with a good listener.
Purpose matters more than polish.
Let’s Build Something Thoughtful.
From user journeys to full brand systems, I bring creative direction with strategic thinking.
Have a project or idea in mind? Let’s talk.