Strack & Van Til Food Market

Strack & Van Til had built a solid reputation for high quality and outstanding customer service; however, due to the economy, price started to become the key driver for weekly grocery purchases. In order to stay competitive, the family-owned grocer needed to re-position itself in the eyes of consumers—to portray a strong image of value while reinforcing its core values.The re-branding successfully presented the store in a fresh new light and strengthened the grocer’s position in the marketplace.

New Price Structure & Messaging
I adeptly orchestrated the integration of a streamlined, easily comprehensible new pricing structure into a comprehensive branding campaign. This initiative revolved around clear and compelling messaging that highlighted our key competitive advantages, ensuring a coherent and persuasive market presence.

Photography
Strategically directed on-site photography initiatives, enhancing the visual impact of advertising and marketing materials across diverse channels, encompassing in-store, online, outdoor, and in-home mediums. Successfully contributed to multimedia campaigns, including broadcast, direct mail, and the development of an engaging interactive microsite.