Professional Background
2019 – Present
DeVry University
UI Designer, Sr. Art Director
Website Overhaul and Performance Enhancement: Implemented Atom Design Principles and a comprehensive design system, leading a successful overhaul of DeVry.edu’s marketing site. Proactively improved user engagement through iterative design based on feedback and data-driven insights, achieving business goals and enhancing the site’s overall performance, resulting in an overall 30% increase in search and direct traffic.
Design Implementation and User Experience Enhancement: Managed and executed complex symbol systems and component libraries, collaborating closely with developers to ensure streamlined design implementation and an enhanced user experience for the DeVry.edu platform.
Social Media Management and Brand Representation: Led the social media team, fostering creativity and ensuring consistent brand representation across DeVry University’s social channels and blog, resulting in increased engagement and a strong online brand presence.
Relationship Building and Strategic Partnerships:Cultivated productive relationships with external vendors and agencies, fostering a cohesive brand presence and strategic partnerships that contributed to DeVry University’s successful marketing expansion.
2016 – 2018
DSG/RR Donnelley
Sr. UI Designer
UI Design Innovation and User-Centric Iteration: Crafted innovative UI solutions, enhancing user experiences and incorporating user feedback and data-driven insights for continuous design improvement.
Cross-Functional Collaboration and Strategic Partnership: Effectively communicated design concepts to various departments, facilitating seamless design transfer for development. Partnered with cross-functional teams, optimizing project outcomes and ensuring strategic alignment.
Website Design and Development: Generated UI design and page mock-ups for newly redesigned ThePaintStudio.com.
Creative
Consultant
2015 – Present
Creative Director
Partnership and Collaboration: Collaborated with agencies and independent clients as an independent creative director, leading hands-on creative strategy and brand management, resulting in impactful campaigns and expanded professional network.
Creative Process Management: Oversaw comprehensive ideation, planning, and execution, delivering high-quality final art to meet and exceed client expectations.
Vendor Management and Project Delivery: Managed vendor relationships, ensuring smooth project delivery and client satisfaction.
2007 – 2015
Stevens & Tate
Sr. Art Director
Leadership and Creativity Cultivation: Managed and mentored a diverse creative team, fostering a culture of collaboration and excellence. Nurtured creativity through dynamic brainstorming sessions and supervised the production of diverse marketing collateral for multiple platforms.
Client & Brand Management: Effectively managed a diverse portfolio of agency clients and projects, overseeing up to five key projects. Spearheaded a comprehensive agency website redesign, implementing operational efficiencies that resulted in a 50% improvement and a 20% average cost reduction. Collaborated on business development initiatives, contributing to the agency’s continued growth and success.
Strategic Leadership and Resource Management: Played a key role in identifying business development opportunities and collaborated with leadership teams across departments. Managed client budgets, allocated resources, and oversaw talent management and contract negotiations, ensuring efficient resource utilization and client satisfaction.
2004 – 2006
Allegro Communications
Sr. Designer
2003-2004
Lisa P. Maxwell
Art Director
2000-2002
Virtus Creative Group
Graphic Designer
Relevant Skills
Strategy
- Brand Positioning
- Creative Strategy
- Campaign Strategy
- Social Strategy
- Naming + Brand Voice
- Brainstorming session
- Research and analysis
Design
- Logo Development
- Brand Identity Systems
- UI/Website Experiences
- Design System and UI Pattern Library
- Mobile Application Design
- Campaign Development
- Video Design & Development
- Email Campaigns
- Print Collateral
- Experiential Design
- Copywriting
- Photography Direction
Adaptive
- Creative Direction
- Art Direction
- Client Relationship Management
- Project Management
- Budget Management
- Vendor Relationship Management
- Talent Management
- Resource Management
Applications
- Adobe Cloud
– Photoshop
– Illustrator
– After Effects
– Premiere, Audition
– Adobe XD - Sketch
- Figma
- Zeplin
- Airtable
- Adobe Experience Manager
- Asana
Education Background
University of Wisconsin–Milwaukee
Bachelor of Fine Arts in Graphic Design
Dale Carnegie
Management and Leadership Program
Industry Recognition
The Aster Awards
- 2015: Carstens Branding campaign
The National Mature Media Awards
- 2010: Summer BBQ event
Davey Awards
- 2013: Food Shopper campaign
- 2013: Fresh campaign
- 2011: Built Around You campaign
- 2009: Summer BBQ event
GD USA Awards
- 2016: Walgreens Westloop packaging
- 2016: Walgreens Halloween packaging
- 2012: New Media Mix video
- 2012: Topline Partners website
- 2012: Tides Folly Beach Hotel website